Amazon.com Review
The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the “Thighmaster” through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in this modern world. Recommended.
From Publishers Weekly
The conventional wisdom used to be that a company needed at least $200 m (more…)