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“This business has legs”: How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze (Hardcover)

Amazon.com Review

The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the “Thighmaster” through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in [...]

Real-Resumes for Aviation & Travel Jobs: Including Real Resumes Used to Change Careers and Transfer Skills to Other Industries (Real-Resumes Series) (Paperback)

Review

A complex process is suddenly made simpler. — The Veterans Voice, March 15, 2002I give credit to the Real-Resumes Series for helping me launch a career as a travel attendant. — Felicia Fields, former used car sales rep, April 2002If you want specialized help in creating resumes targeted to the [...]

Real-Resumes for Auto Industry Jobs: Including Real Resumes Used to Change Careers and Resumes Used to Gain Federal Employment (Real-Resumes Series) (Paperback)

Review

Career change is tough, but I found the right guidance and specific “how-to” advice in this book. — Jorge Modesto, mechanic, June 2003I wish I’d had this book early in my 30-year auto industry career! — Lew Tinder, auto industry veteran, May 2003This industry-specific book helped my jumpstart my career, [...]

Compressed Russian: Russian-English Dictionary of Acronyms, Semiacronyms and Other Abbreviations Used in Contemporary Standard Russian (with their pronunciation … in Russian, and equivalents in English) (Hardcover)

Review

The work is highly recommended for all readers of Russian books – economic, technical, military, or scientific – magazines, and daily newspapers, as an indispensable tool for clarifying the meaning of difficult terms and concepts. — American Reference Books Annual

Review

The work is highly recommended for all [...]