The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to [...]
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Using the APA undergraduate psychology learning outcomes, the author establishes clear learning objectives for readers and ties the text assessment to these objectives. Praised for a very engaging writing style, comprehensive coverage of key research, and strong pedagogical features, Ciccarelli focuses on getting students to actually read their textbook. Student feedback from numerous [...] Adapted from the authors’ top-selling public speaking text, Public Speaking Handbook provides a unique, audience-centered approach in a student-friendly reference format, allowing students to access information quickly and easily. Public Speaking Handbook brings theory and practice together in an understandable and applicable manner. Its distinctive and popular approach emphasizes the importance of [...] |
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