Wow! Resumes for Sales and Marketing Careers (Paperback)
Seasoned pros or beginners…Now, learn how to write a high-powered resume that will land you a premier job in todayOs competitive field of sales and marketing. Discover how to use your resume as a powerful sales tool to sell yourself …target potential employers like “prospects”…take on-the-edge risks…and write killer cover letters. With 100 WOW! resumesNproven job-winners in advertising, sales, product planning, and market researchNto guide you, you can custom-tailor your (more…)
“This business has legs”: How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze (Hardcover)
Amazon.com Review
The inside story of how Bieler started with no money, no product, and no experience, and somehow created a $100 million business selling the “Thighmaster” through infomercials. Far more entertaining and fun than any infomercial, and, in many ways, a mind-boggling book about how new industries are created in this modern world. Recommended.
From Publishers Weekly
The conventional wisdom used to be that a company needed at least $200 m (more…)
Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast (Paperback)
Review
“This is the book I wish we’d had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that it’s here, I’m referring to it constantly as we get our next one off the ground.” Eric Schumacher-Rasmussen, Editor, StreamingMedia.com”I highly recommend this to podcast producers, marketing, business professionals or someone with a interest in how the business of podcasting works. I have several books on podcasting. Most if not all a (more…)
Online Marketing Success Stories: Insider Secrets, from the Experts Who Are Making Millions on the Internet Today (Paperback)
This new book by Atlantic Publishing Company entitled Online Marketing Success Stories Insider Secrets, from the Experts who are Making Millions on the Internet Today, will give you real life examples of how successful businesses market their products online. The information is so useful you can read a page and put the idea into action today! Standing out in the turmoil of today’s internet marketplace is a major challenge. There are many books and courses on internet marketing; (more…)
Internet Marketing for Dummies [ILLUSTRATED] (Paperback)
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this editi (more…)