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Microsoft Excel Data Analysis and Business Modeling (Bpg-Other) (Paperback)

Now you can apply the techniques that business analysts at leading companies use to analyze and transform data into bottom line results. For more than 10 years, well-known consultant and business professor Wayne Winston has been teaching corporate clients and MBA candidates the most effective ways to use Microsoft Excel for data [...]

Podcast Academy: The Business Podcasting Book: Launching, Marketing, and Measuring Your Podcast (Paperback)

Review

“This is the book I wish we’d had before our first podcasting initiative; it would have saved me countless headaches and missteps. Now that it’s here, I’m referring to it constantly as we get our next one off the ground.” Eric Schumacher-Rasmussen, Editor, StreamingMedia.com”I highly recommend this to podcast producers, [...]

Small Business For Dummies (For Dummies (Business & Personal Finance)) (Paperback)

Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide [...]

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money (Paperback)

Review

“…Anyone considering a web business will find this book valuable reading.” — Michael Warren, President; USA4SALE Networks, Inc.”…Anyone considering a web business will find this book valuable reading.” –Michael Warren, President; USA4SALE Networks, Inc.

Interested in promoting your business and/or Web site, but don t have the big budget [...]

Influence: The Psychology of Persuasion (Collins Business Essentials) (Paperback)

Amazon.com Review

Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you’re a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. [...]