Review
An enthralling story of regeneration. If a brand has a noble history, in skillful hands it can have a glorious future. — Sir Martin Sorrell, CEO of WPP GroupBrings clear insight and a cross-industry perspective to make sense out of what many only make nonsense. — Jeffrey D Montgomery, GMT Communications Partners III LLPFrancis McInerney asks the really big questions – and answers them with, in essence, a really simple formula. — Robert Crozier, Publisher, Forbes (more…)