From Publishers Weekly
Fox (Internet Riches), an e-business success coach (who lists Bill O’Reilly and Larry King among his client list), offers a beginner’s guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges markete (more…)